My work for Penguin World has yet to begin as the project gets underway, telling powerful stories of the sea through the eyes of one of its most charismatic and endangered ambassadors, the penguin
The Penguin World project is a not-for-profit charitable foundation focusing on protecting marine ecosystems, with the popular penguin as their champion. It is the brainchild of one of Norway's leading and most entrepreneurial photographers Ole Jorgen Liodden.
Penguin World believes that penguins are the perfect ambassadors to highlight the conservation issues facing the oceans to a global, and specifically Asian, audience. To engage people with marine life, and the threats it faces, we will publish books and articles and send outdoor photography exhibitions around the world. These will help to raise awareness of the most critical conservation issues threatening the health of our oceans.
The project will also form close partnerships with experts in sustainability and global companies with social responsibility and help them to join forces to develop solutions to the ocean's greatest problems, eg overfishing.
Together, we hope to create a better future for the world's oceans and all its rich biodiversity, from penguins to plankton.
Ole Jorgen Liodden
Tui de Roy