RHINO CONSERVATION BOTSWANA

For RCB, I created a strong brand and corporate identity, an exciting and immersive website, a inspiring brochure and a variety of rewarding ways to engage supporters. I helped this small charity to punch above its weight internationally and recruit global support for its mission to give wild rhinos a future in Botswana.
COMMUNICATIONS SOLUTIONS
The news is full of the rhino poaching crisis, which can depress, alienate and disempower audiences. They would like to help, but don’t know how or are confused by all the competing requests for their support.

As Communications Director, I helped Rhino Conservation Botswana, a small charity in the dusty border town of Maun, to stand out from the crowd. I created a compelling brand, logo and corporate identity.  And a voice that is proactive, expert, passionate and consistent across media, and synonymous with real achievement in the field of rhino conservation.

I built a website and digital presence that is beautiful, engaging and hard working. Through stunning photography, videos and incredible graphics, the website takes users on a journey that deepens their interest, knowledge and commitment to the cause – and enables them to support the charity in various ways via a secure payment system.

Collaborators:
Map Ives
Director, Rhino Conservation Botswana

Neil Aldridge
Photographer and film maker

Dylan Channon
Website design
As Communications Manager, I worked closely with Kensington Palace on HRH Prince Harry's patronage of RCB and his visits to Botswana. I managed the media interest around the patronage announcement and the Royal Wedding – to which RCB's Director Map Ives was invited. Watch our video of Prince Harry helping RCB to tag black rhinos in the bush.
RCB OUTREACH & FUNDRAISING
I helped to write RCB's Business Strategy and develop a professional approach to supporter care and management, including GDPR. 

I launched rhino adoptions and other fundraising schemes, including campaigns with high-profile partners, such as the Name a rhino Mma Precious Ramotswe campaign with Alexander McCall Smith.

I wrote funding applications and forged strong relationships with partners, donors, volunteers and supporters. I secured the donation of two anti-poaching dogs and engaged audiences with their game-changing impact. 

I produced everything from brochures (below) to banners, adoption updates to donor reports, branded t-shirts to media articles to raise awareness, increase engagement and advocacy, and drive donations. 
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COMMUNITY UPLIFTMENT
I helped to develop RCB's community programme by creating educational materials about rhinos for local people, and building a sense of togetherness among our womens' groups with branded t-shirts. For the primary school environment clubs RCB supports, I produced a Rhino Rangers Activity Workbook (left). This 56-page magazine is packed with fun and games, things to make, do and learn, and information about the value of wildlife and importance of conservation, to instil a sense of pride in Botswana's wildlife.