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    • Communicating powerfully >
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      • Penguin World
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      • WWF Action Magazine
      • WWF Go Wild Magazine
      • Natural History Museum 'evolve'
      • WWT Waterlife Magazine
      • The Wildlife Trusts
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      • Secret World Wildlife Rescue magazine
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      • CCF Cheetahs Alive photo exhibition, London 2015
    • Creating compelling ads
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SECRET WORLD DIGI-MAG
How can you catch your audience's eye and keep their commitment, when so many other causes demand their attention? 
How do you inspire your readers to action when lethargy reigns? The answer: produce an attractive, accessible, rewarding digital magazine, full of fascinating stories, beautiful pictures and a myriad reasons to care. 
In the increasingly competitive world of charitable giving, Secret World – a wildlife rescue and rehabilitation charity based in Somerset – needed an effective way to communicate with existing supporters and recruit new ones.

The solution: a digital magazine to showcase the full range of their work, highlight their successes, engage readers with their causes and inspire positive action.

The magazine brief was highly photographic, emotionally engaging and driven by powerful storytelling and impactful design.

As the brief evolved organically, the magazine increased in size and complexity until it reached 40 pages, every one rewarding to read, educational and inspirational. 

Secret World were so impressed by the final product that they now plan to print the magazine, so that it can reach and inspire the greatest audience possible.

View magazine online here.

Collaborators
Art Director: Dylan Channon
www.dylanchannon.co.uk

Secret World Wildlife Rescue
www.secretworld.org



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Now that you have seen how rich and compelling a digital magazine can be, why not get in touch?
Follow me on Twitter @strictlysophie or connect with me on LinkedIn