the wildlife trusts
The Wildlife Trusts have more than 800,000 members and each of the 47 Trusts is an independent charity. So the challenge with this redesign was ensuring they were all communicating with one voice and a shared identity, and producing the same high quality of membership communications.
Each Wildlife Trust is the champion for its local area and wildlife. So local content is key. Therefore I created an editorial vision and provided a complete magazine design template to local teams to use, adapt and grow as they see fit. Quarterly, I provide core content, ranging from features and illustrations to wildlife gardening.