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    • My work: Summary
    • Communicating powerfully >
      • Rhino Conservation Botswana
      • Penguin World
    • Editing magazines >
      • WWF Action Magazine
      • WWF Go Wild Magazine
      • Natural History Museum 'evolve'
      • WWT Waterlife Magazine
      • The Wildlife Trusts
      • RCB Kids Activity Workbook
      • Secret World Wildlife Rescue magazine
      • Magazine transformations
    • Building inspiring websites
    • Writing fascinating features >
      • Ape-ocalypse
    • Producing beautiful books
    • Wildlife photography consultancy >
      • Photo tour leader
      • bioGraphic
      • Photo competition judging
      • Portfolio review & personal coaching
      • CCF Cheetahs Alive photo exhibition, London 2015
    • Creating compelling ads
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WWF ACTION MAGAZINE
When you have more than 100,000 supporters, your membership magazines are your most important communication tool. So how do you ensure that every issue connects, inspires and motivates, when so many other causes demand their attention? 
WWF-UK already has a powerful, global brand and a large and committed group of supporters. And, like many charities, their printed magazines are their main channel of communication with that audience, the most important touch-point.

​Action goes out to about 100,000 members three times a year; Impact to about 40,000 supporters
three times a year.

By first assessing how well these magazines were working to achieve the charity's aims, I was able to redesign them to better share WWF's vision for the future and its greatest achievements, and inspire and connect its followers.

My goal was to 
create fresh content and ways of delivering that content that would celebrate successes, highlight threats, motivate positive action and increase commitment, all driven by powerful storytelling, stunning imagery and approachable design. 

My purpose: to make sure that every supporter felt that they were making a positive difference to the species and habitats they care most about, together with WWF.

READ MORE OF ACTION MAG
​Collaborators
Editorial Director: Dan Linstead
​Art Director: Nicole Mooney
Production Editor: Charlotte Martyn
Immediate Media Branded Content

WWF Editor: Liz Palmer
WWF Head of Fundraising: Stephen Osbourne
WWF-UK, wwf.org.uk
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